Jeremy Nicholas to be Telstra’s senior marketer in revamped executive structure

Jeremy Nicholas will be the highest ranking marketer in Telstra, following the company’s restructure which sees marketing roles conspicuously absent in the company’s senior management ranks.

The restructure, which saw CMO Joe Pollard depart the company, sees each division responsible for its own marketing functions. Of the nine divisions and 67 senior executive positions reported in telco website CommsDay this morning, Nicholas is the only one with marketing responsibilities as the Consumer and SMB arm’s chief brand officer.

Jeremy Nicholas will now be the highest ranking marketer in Telstra’s executive reshuffle

Nicholas, who joined Telstra from Visa in 2016, was appointed acting CMO after Joe Pollard’s departure.

Prior to joining Telstra, Nicholas was Visa’s head of global product marketing and before that was CEO of advertising agency BMF.

It still remains unclear how the telco’s marketing campaigns will be managed. Currently, Telstra’s creative and media rosters include The Monkeys, Clemenger BBDO Melbourne, R/GA Sydney, DDB Melbourne, Havas, CHE Proximity, JAM Studios and OMD.

A Telstra spokesperson told Mumbrella: “In the new structure and operating model, changes are being made to bring functions closer together to enable speed and agility in how we bring products and propositions to market. Marketing will work in a more integrated way with teams who develop propositions or solutions for our customers.”

Telstra’s restructure comes as Australia’s third and fourth placed telcos, Vodafone and TPG, look to merge. Combined, the two companies would have a revenue of $6bn, compared to Optus’ $9bn revenues and dwarfed by Telstra’s $29bn turnover.

Over the past two years, Telstra has been locked in a battle for market share with Optus, which has seen the two companies launching competing sports services while fighting in the courts over coverage and reliability claims.


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