Consultancy and creative agency merge to form Bellwether Agency
Management consultancy Crew and creative agency Admark have merged to become the Bellwether Agency.
The new agency will be run by the former creative director at McCann Melbourne, Andrew Crook and the former Coles GM of marketing, David Llewellyn.
Andrew Crook and David Llewellyn have co-founded Bellwether Agency
Llewellyn was previously the strategy director at Crew, having joined them in 2017 from his previous three year stint as Coles’ GM of marketing.
Prior to joining Coles he was the head of strategy at retail giant Target.
Co-founder of Bellwether Agency, Crook, was previously the creative director at Admark for eight years.
Before starting at Admark he was a creative director at McCann Melbourne for two years.
“Bellwether brings together business consultants, with real industry experience and award-winning creative teams. Clients are operating in increasingly complex business environments with market changes coming thick and fast. They need to move faster and be more agile than ever before.
“Bellwether’s proposition is that we operate at the intersection of strategy, creativity and culture. We work with the owners and management of entrepreneurial businesses to deliver profitable growth,” Llewellyn said in a statement.
Bellwether Agency’s clients include Pet Stock, Nylex, Melbourne University, Mercedes-Benz Financial Services and Office Choice.
“Our creative teams are motivated by a curiosity to discover a better way, to have more impact and deliver lasting change. As Walt Disney famously said, Ideas come from curiosity,” Crook added.
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