‘Consumers are time poor but still want a great service’: Industry expert offers gaming marketing tips

As Australian businesses grapple with the ongoing cost of living crisis, standing out has never been more critical for attracting customers.

With retail spending in decline, more companies are turning to video game technology as an innovative marketing tool, leveraging its engaging and interactive elements to capture customer attention and boost sales.

Pratik Doshi, founder and CEO of Convincely, a tech industry disruptor that utilises captivating gaming techniques to enhance the online experience, believes that with fewer customers in the market, businesses need to work harder to engage them.