‘Our industry is rooted in stigma’: The challenges of medical cannabis marketing
Marketing in highly regulated industries can be a tightrope walk when it comes to balancing creativity with compliance.
Zoë Phillips-Price, head of brand at Montu Australia, offered a firsthand look at how her team successfully markets Alternaleaf, the nation’s largest alternative medicine clinic.
The digital health company provides prescriptions for alternative health therapies to support health and wellness, including medical cannabis.
Should be completely legal and available in store without a prescription. It won’t be long.
Success in the delivery of healthcare in the cannabis space has nothing to do with marketing. Like all areas of healthcare, an appropriate care model delivered with a good ethical and moral foundation will always ensure success without the need for marketing, especially in this space where this would the exception rather than the norm. At the end of the day it is only the doctor/patient relationship where education and awareness can legally take place. No one else, especially marketers, should encroach this domain.