Consumers voice frustration as streaming market stagnates

Rosie Drew

August 2, 2024 8:15

Recent data reveals that rising consumer discontent poses a significant challenge to Australia’s Video-on-Demand (VoD) market.

The latest Kantar Worldpanel Entertainment on Demand (EoD) report reveals the average Net Promoter Score (NPS) for VoD services has declined between April and June 2024, now standing at a mere 16 points.

This trend reflects widespread dissatisfaction, with nine out of the top ten providers experiencing falling NPS scores due to a shortage of original content and a perceived lack of value for money, exacerbated by recent price hikes.

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Rosie Drew

Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

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