Consumption of news content increases again in November

Nielsen Digital Content Ratings data released today shows that Australians spent 40.4 million hours consuming news content online for the month of November 2020, an increase of 37% when compared to the same month last year. This follows a 39%​ increase in October, when compared to same time in 2019.

Australians spent 10.8 million hours consuming news content online throughout the first week of November, when the 2020 US Federal Election played out. This was a 16% increase when compared to the year-to-date average and the highest weekly engagement since early April.

There were no changes in the composition of the top ten sites in November. ABC News websites retained the top position, with a unique audience of 12.3 million for the month of November 2020.

News Corp’s ranked second with a unique audience of 11.1 million, followed by Nine’s in third position with a unique audience of 10.5 million.  Nine’s moved up two places to fourth position with a unique audience of 10.2 million. This was followed by 7NEWS with a unique audience of 9.5 million.

Although November was a shorter month than October, six of the top ten news websites saw a month-on-month increase in unique audience.

Vice Media Group Network saw a 16% increase in audience in November compared to October, taking it to 1.379 million viewers. Pedestrian Group Network also reported a double digital increase, up 15% in November taking it to 1.274 million viewers.

According to Nielsen each month reported entities are improving their audience measurement coverage. For example, The Age and the SMH include measurement of their iOS smartphone apps since 1 October 2020.

The Guardian iOS app data is under-reported due to a tagging issue.


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