Consumption of news content increases again in November

December 11, 2020 11:17

Nielsen Digital Content Ratings data released today shows that Australians spent 40.4 million hours consuming news content online for the month of November 2020, an increase of 37% when compared to the same month last year. This follows a 39% increase in October, when compared to same time in 2019.

Australians spent 10.8 million hours consuming news content online throughout the first week of November, when the 2020 US Federal Election played out. This was a 16% increase when compared to the year-to-date average and the highest weekly engagement since early April.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.