Content, obstacle for 3D TV adoption

A recent survey found Australian audiences are interested in 3D television,  but they are also concerned about the amount of content available as well as the significant costs in upgrading sets and 3D glasses.

Other major concerns are that “current TV quality of viewing is good enough in 2D”, and the “pressure to continuously upgrade” their home entertainment technology.

The survey, undertaken by marketing research firm Ipsos, revealed that 70 percent of people are aware of 3D television, while 26 percent are ‘very or extremely interested’ in it, but only 2.9 percent would be willing to buy one today, if it were available for about $400 more than an LCD/LED television.

Although 3D sets will soon be available in Australia, no free-to-air or pay-TV networks have announced plans for 3D channels or even special broadcasts.


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