Content planning workshop to run as part of BE Festival

An interactive workshop to help marketers understand how to plan brand-funded content will run as part of next week’s Festival of Branded Content and Entertainment. The session will be facilitated by The Hallway, whose most recent content project was Mane Event, a comedy series created for Qantas.

The hour-long workshop will guide the audience through the process of translating your brand into an entertainment idea. Delegates are invited to bring a brief overview of their brand and challenges, with the aim of leaving the room with an actionable entertainment idea for their brand.

At the end of the session, The Hallway will take the three best ideas and offer a further two-hour development session to evolve the brand entertainment idea.

The Mane Event was created by The Hallway for Qantas’ sponsorship of the British and Irish Lions Rugby Tour.