Contiki celebrates 55th birthday with throwback to ads from 1970s

Contiki has celebrated its 55th birthday by re-releasing four ads from the 1970s across social media.

Some of the ads feature Contiki’s old jingle “Contiki holidays if you’re not young it’s a scandal, Contiki holidays as much fun as you can handle”.

Two other spots, called ‘Disco’ and ‘Love’ highlight the experience travellers would have dancing and falling in love across the world.

Contiki’s managing director, Katrina Barry, said in a statement: “We’ve come a long way in the last five and half decades, but we know that despite so many changes, one thing remains the same – young Aussies are still passionate travellers and love experiencing the world.”

“Each year we look to add new cultures and destinations. In the last 12-months we have added trips to India, Bali, Malaysia, and just this week, three new itineraries through Bolivia and Chile, plus volunteering opportunities in Ecuador.

“Above all else, we know no two travellers are the same so we are constantly evolving to meet the changing demands of the younger generation. We’re proud to have been doing this now for 55-years with many more years to come,” Barry said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.