Lion Dairy & Drinks launches campaign to make milk matter again
Lion Dairy & Drinks has launched ‘Milk Loves you Back’ featuring brand ambassador and former AFL player Shane Crawford, to remind Australians of milk’s goodness.
In the one-minute video by AJF, Crawford talks about how drinking milk helped him achieve his goals in AFL.
Which genius at Lion has decided that the future is ‘social content’?
This is actually worse than the interviews with entrepreneurs for Super Dry.
There is no way anyone outside of Lion will sit through a minute of Shane Crawford, various nutritionists and the bloody Marketing Director droning on about milk (but at least you got your head on TV…or a screen of some description).
A complete waste of money that will make employees of Lion’s marketing team feel clever, but achieve zero commercially.
Hey!!
What should be the right way to market milk according to you?