Cool Ridge uses Jim Henson ‘marketing expert’ puppets for sparkling water push

Cool Ridge has rolled out its second Jim Henson puppet campaign, which sees CEO Wombat and his team of ‘marketing experts’ inspired to create a sparkling water range.

The ad, created by BMF, sees Wombat asking his team to come up with ideas with the team struggling until they are distracted by echidna furiously blowing bubbles in his Cool Ridge water.

Bo Jakubenko, brand manager for Cool Ridge at Schweppes Australia said: “Cool Ridge is all about bringing a bit of fun into the water category, and not taking ourself too seriously. The latest ‘Crafted by nature’ TVC aims to do just that – tell consumers we now have a lightly sparkling range, but deliver this message in a lighthearted way.”

Cool Ridge introduced the puppets last month as part of the brand’s relaunch.

The campaign is running across TV, outdoor, point of sale and social media.

A third commercial promoting a new, naturally flavoured water will follow later this year.


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