Radio Ratings: Brisbane – 97.3FM retains ratings crown despite drop, ABC’s Howson tops Breakfast

Brisbane total people share Mon-Sun. Source: GfK

Brisbane total people share Mon-Sun. Source: GfK

Australian Radio Network’s 97.3FM has held onto its FM ratings crown in Brisbane, despite a 1.5 per cent drop in audience in the fifth ratings survey of the year, but it is the ABC’s Spencer Howson who was the biggest winner of the survey.

The drop off for 97.3FM was across all their major programming, with some shows such as the afternoon program with Greg “Hinksy” Hinks falling 2.6 per cent, and comes after the last survey saw the station surge 1.4 per cent.

While ARN maintained its top place, AM station ABC 612 was the big winner in this survey with a rise of 1.6 per cent to 10.8 per cent points while Southern Cross FM station B105 dropped 0.7 per cent to 9.4 per cent. Nova’s 106.9FM was largely unchanged on 11.7 per cent up 0.1 per cent.

The surge in ABC’s listenership saw breakfast host Spencer Howson claim the largest breakfast audience with a 15.0 per cent share up 1.8 per cent, overtaking 97.3FM’s Robin Bailey, Terry Hansen and Bob Gallagher, who were down 1.1 per cent to 13.2 per cent. 

Brisbane Breakfast ratings Source: GFK

Brisbane Breakfast ratings Source: GFK

ARN’s 97.3FM also saw drops in the audience for its mornings program with Louise Poole which was down 1.6 per cent to 14 per cent however retained its top spot in the time slot.

In the drive shift both Nova and 97.3FM had drops in audience but Nova’s national show of Kate, Tim and Marty retained its narrow lead over its rival with a 15.4 per cent share (down 0.9) compared with 15.1 per cent (down 1.1) for ARN’s nationally syndicated drive show with Chrissie Swan and Jane Hall.

In Brisbane talkback Fairfax’s AM station 4BC’s revised line up, which was overhauled at the start of the year, is still failing to produce results with the station down 0.5 per cent this survey to 4.4 per cent.

The breakfast program with Ian Skippen and Loretta Ryan has fallen again from a 6.2 per cent in survey three to 4.6 per cent down a further 0.5 per cent this survey.

Mornings with Patrick Condren was down 0.6 per cent to 3.5 while Drive with Ben Davies had 3.9 per cent, down 0.5 per cent.


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