Dr Mumbo

Copycat Corner: Lexus’s old new perspective

Welcome to the latest chapter of Copycat Corner, where we examine of Dr Mumbo’s favourite – coincidental of course – examples of commerce imitating art.

On the one hand, we have last month’s “Experience A Different Perspective”, on behalf of Lexus, featuring pulsating techno and roving camera shots in a bright warehouse space…

On the other, there’s French artist Gesaffelstein’s 2013 music video Pursuit, featuring pulsating techno and roving camera shots in a bright warehouse space…

Clearly a totally different perspective.

A still from Gestaffelstein's video.

A still from Gesaffelstein’s video.

And a remarkable similar still from Lexus's ad.

And a remarkable similar still from Lexus’s ad.

(Hat-tip: Tommy Faith via Twitter.)

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