Corona Extra celebrates creativity in branded short film

Miranda Ward

May 15, 2014 11:04

Corona Extra is celebrating the subcultures that sit hand in hand with the brand’s lifestyle in a 30-minute branded content film, created by MC Creative.

‘Someplace Else’, the short film directed by Riley Blakeway, documents a bus trip down the forgotten back roads of the Mexican coast taken by surfers Ozzie Wright and Dylan Graves, musician Hanni El Khatib, skateboarder Andrew Brophy and artists Jeff Canham and Rose Ashton who were pulled together for the trip by Corona Extra.

The aim of the trip was to find “the common threads that bind creative souls”, which the group spending seven days and nights experiencing “the true heart and soul of Mexico”.

https://www.youtube.com/watch?v=65boP_47x4A

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

Luju 19 May 14

Boooooorrrriiing

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Konrad Markham 21 May 14

Hmm. I love the look and feel of this.

i think it is well suited to having something on in the background but am not sure it is compelling or engaging enough to sustain interest for 12 minutes if you want me to sit down and watch it.

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