Corona Extra celebrates creativity in branded short film
Corona Extra is celebrating the subcultures that sit hand in hand with the brand’s lifestyle in a 30-minute branded content film, created by MC Creative.
‘Someplace Else’, the short film directed by Riley Blakeway, documents a bus trip down the forgotten back roads of the Mexican coast taken by surfers Ozzie Wright and Dylan Graves, musician Hanni El Khatib, skateboarder Andrew Brophy and artists Jeff Canham and Rose Ashton who were pulled together for the trip by Corona Extra.
The aim of the trip was to find “the common threads that bind creative souls”, which the group spending seven days and nights experiencing “the true heart and soul of Mexico”.
https://www.youtube.com/watch?v=65boP_47x4A
Lion brand director Raniero Miccoli said: “Corona has a history of creating compelling content that brings to life the Corona Extra lifestyle and Someplace Else is the latest instalment in this journey – it is about telling great stories from those that Corona drinkers admire and transporting the audience to where they would rather be.”
Supported by strategic print and digital placements, the film can be seen online on the Corona FWYRB YouTube page.
The cast:
- Hek: LA based musician Hanni El Khatib grew up in San Francisco listening to his parents’ punk, garage rock, blues and R&B records. In a past life he was head of a broom but he left that behind to play music. He’s released two awesome albums (the latest produced in Nashville by the Black Key’s Dan Auerbach) and is a wild man in the wee hours of the morning.
- JC: Fellow San Franciscan Jeff Canham is a globally recognized artist and graphic designer. Known for his skills with typography and signwriting, Jeff got his start in the surf industry, as Art Director of Surfer Magazine for a time, and put all these creative skills to work in Someplace Else! That great big bus you see scooting around Mex is all Jeff with a little help from Rose Girl.
- Wrong: Ozzie Wright is a professional surfer, artist, musician and hessian based on Sydney’s northern beaches. Whether he’s on the ocean, playing with his band Goons Of Doom or painting, Ozzie lives the life we all dream of… and he has great bangs for a man in his mid-30s.
- Brophy: Originally from the West, professional skateboarder Andrew Brophy is now based in Melbourne. He is the owner of one of the highest ever ollies (87 skateboards laid flat) has legs like Red Cedar trees and has snapped more boards than Bruce Lee.
- Graves: Dylan Graves is the unofficial Prince of Puerto Rico. One of the funniest and happiest professional surfers you will ever meet, he also leads the life that so many of us aspire to, free surfing around the world and writing songs about pro surfers. His John John Florence composition titled “Is it John John or is it John” has become a cult classic in international surfing circles.
- Rose girl: Rose Ashton is a Sydney based model and artist with an expansive lineage in the visual arts. Her infectious enthusiasm is always on display, whether riding on elephants in Africa, surfing in remote locations, or painting on boulders and buses in Mexico. As the only girl on the Someplace Else adventure she literally was the rose amongst the thorns.
Credits:
- Client: Lion Beer, Spirits & Wine Australia
- Creative agency: MC Creative
- Account director: Kieran Burke
- Director: Riley Blakeway
- Producer: Sally Quade
- DOP: Brett Brown
- Stills photographer: Chris Searl
- 1st AC: Oliver Black
- Underwater DOP: Alejandro Berger
- Line producer: Raul Chapa @ Green Is Good
- Production assistant: Fernanda Igartua
- Grade & online: Method
- Sound Mix: Milon Williams @ Rachana Music
- Title animation: Where There’s Smoke
- Titles: Jeff Canham
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Boooooorrrriiing
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Hmm. I love the look and feel of this.
i think it is well suited to having something on in the background but am not sure it is compelling or engaging enough to sustain interest for 12 minutes if you want me to sit down and watch it.
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