Corporate Australia now promoting the COVID-19 vaccine

Nine, Qantas and Virgin Australia are taking the COVID-19 vaccine rollout to customers with ads and promotions to encourage Australians to get the jab.

National airlines Qantas will offer a range of prizes and perks to encourage Australian citizens to receive their COVID-19 vaccine. Qantas Group CEO, Allan Joyce, said: “I’m optimistic about travel and about tourism here in Australia. I believe there is going to be a big recovery in the tourism industry.”

Joyce revealed that 86% of Qantas Frequent Flyer members said they have intent or have already had their vaccine and he believes they should be rewarded.

“Our vaccine is our passport for international travel. We are offering our customers discounts and rewards for travellers who have had the vaccination.

“What we are looking at to launch in July, is a two-part scheme. First step we’ll be offering discounts for people who have been vaccinated, in the form of Qantas frequent flyer points or a voucher to use on Qantas of Jetstar, or starter credits that allow you to get to silver, gold or platinum earlier.”

Joyce added: “We will also have ten mega prizes. One for each state, which will offer a family of four, free travel on Qantas and Jetstar both the domestic and international network, for a full year, unlimited.”

CEO of Qantas Group, Allan Joyce

Joyce said hospitality company Accor would further offer a million points to each of the winning families to cover their accommodation as well, and called for other businesses to follow suit and to explore what they could offer to encourage people to get the vaccine.

“We are trying our best to help with this rollout, and I’m encouraging a Team Australia moment where every corporate out there helps with this vaccine rollout and to reward people that have had the vaccine,” Joyce said.

Qantas isn’t the only Australian business giving out incentives to consumers to encourage them to get inoculated.

Mumbrella has received information that Virgin Australia will also announce incentives for Australians to get vaccinated in the coming weeks.

The Nine Network has joined the cause and released ‘This is our Shot’ campaign, which encourages viewers to get the jab.

The first ad shows a selection of familiar TV personalities from the network including Scotty Cam, Hamish Blake, Amy Shark, Erin Molan, Andy Lee, Karl Stefanovic and Richard Wilkins just to name a few, urging Australians to come forward and get their shot. The second ad also features Today entertainment reporter Brooke Boney.

Michael Healy, Nine Network’s director of television said: “As we are in the midst of a global pandemic, 9Network is continuing to support community awareness regarding COVID and to be informed about the vaccination, this is our shot for Australia to be connected again.

“It is an internal initiative and there will be a number of promos rolled out during this campaign”.


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