Cosentino – The Grand Illusionist wins night for Seven

Seven’s experiment with magic in prime time found success on Wednesday night with a one-off special featuring Cosentino, runner up in the 2011 series of the network’s Australia’s Got Talent.

Running from 7.30-8.30, Cosentino – The Grand Illusionist rated 1.285m across the five city metro market, according to preliminary ratings from OzTam.

The show, produced in house by Seven, was filmed in March at Melbourne’s Regent Theatre as well as featuring street performances from the magician.

NNine’s Big Brother, which ran from 7-8.30pm, rated 996,000 in seventh place for total viewers. However, it won won across all the key advertising demographics of 16-39, 18-49 and 25-54. Cosentino – The Grand Illusionist placing second in 18-49 and 25-54 and third in 16-39 behind Ten’s Puberty Blues in second place. Puberty Blues was third  in 18-49 and ninth in 25-54.

Despite good numbers for 16-39 and 18-49 demos, Puberty Blues was fourth in its 8.30pm time slot in total viewers rating 696,000.

Seven’s Criminal Minds won the time slot on 953,000, just ahead of ABC’s Gruen Planet which saw a slight lift on last week, going from 939,000 to 946,000. Nine’s Farmer Wants A Wife rated 867,000 in third place at 8.30pm.

Farmer Wants A Wife was third in 25-54 and fourth in 16-39 and 18-49.

Ten’s consolidating of I Will Survive into one weekly show rather than two, left a hole in the network’s Wednesday schedule at 7.30-8.30pm, filled by two episodes of Tim Allen’s sitcom Last Man Standing. The comedy struggled with the first episode rating 345,000 and the second rating 330,000, but still rated higher than last Wednesday’s I Will Survive on 281,000.

In the battle for breakfast, Nine’s Today beat Seven’s Sunrise in total viewers. Today rated 341,000 while Sunrise rated 325,000. Ten’s Breakfast rated 46,000.

Seven won the night on channel share with 23.1% ahead of Nine on 21.8%. ABC1 was third on 13.6% with Ten in fourth on 10.5% while SBS1 was sixth on 4.7%, just behind 7TWO on 4.9%.

Wednesday’s Top 15 shows:
1. Cosentino – The Grand Illusionist – Seven 1.285m
2. Seven News – Seven 1.206m
3. Nine News – Nine 1.112m
4. Today Tonight – Seven 1.051m
5. A Current Affair – Nine 1.026m
6. ABC News – ABC 1.016m
7. Big Brother – Nine 0.996m
8. Home and Away – Seven 0.964m
9. Criminal Minds – Seven 0.953m
10. Gruen Planet – ABC 0.946m
11. The Farmer Wants A Wife – Nine 0.867m
12. QI – ABC 0.791m
13. 7:30 – ABC 0.758m
14. Embarrrassing Bodies – Nine 0.702m
15. Puberty Blues – Ten 0.696m

Wednesday’s channel share:
Seven: 23.1%
Nine: 21.8%
ABC1: 13.6%
Ten: 10.5%
7TWO: 4.9%
SBS1: 4.7%
7mate: 4.1%
Eleven: 3.6%
GO!: 3.4%
One: 3.1%
Gem: 2.5%
ABC2: 2.2%
ABC3: 1.0%
SBS2: 0.9%
ABC News 24: 0.8%


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