Cox Inall Communications promotes Justine Pirie to general manager

Cox Inall Communications, the agribusiness communications agency in the BWM Dentsu Group, has promoted Justine Pirie to general manager.

Pirie said she was looking forward to taking on the leadership role.

Pirie spent the last nine years at Cox Inall

“I’m excited to help lead such a highly regarded agency that boasts some of the best agribusiness PR specialists in the country,” she said.

“We find ourselves at a unique point in time as expectations of how we live, do business, interact and consume content are evolving on a daily basis. However, in challenging times there is always opportunity and Cox Inall is leading the way in helping our clients to not only adapt to a changing and uncertain landscape but thrive in it.”

Pirie has been a group account director at Cox Inall since 2011. Previously, she has worked at Publicis Life Brands and BT Financial Group.

Tim Powell, managing director of BWM Dentsu PR Group said the industry was thriving on the back of rainfall across the country.

“While the rest of the economy is battered by the COVID-19 recession, agribusiness is one of the success stories,” he said.

Cox Inall’s client list includes National Australia Bank Agribusiness, Meat & Livestock Australia, the Royal Agricultural Society of New South Wales and the Sydney Royal Easter Show, Horticulture Australia, Incitec Pivot Limited and Farm Bot.


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