CRA CEO says radio is well-positioned to help Australians through the coronavirus outbreak
The role of radio in Australians’ lives is more important than ever, given the current outbreak of coronavirus (COVID-19), says Commercial Radio Australia CEO, Joan Warner.
The isolation policies, impact of remote working, closures of community meeting places and rapid changes of the policies surrounding the virus provides radio with a clear role to play in the spreading of news and information during the crisis, said Warner.
Speaking in the first issue of the Radio Alive newsletter, Warner said the nearly 300 commercial radio stations around the country, including 220 in regional areas, all have plans in place to work in emergency situations and ensure broadcasts as required.
“The full impact of the coronavirus on ad spend and the media and marketing industries is uncertain, but what is clear is that it’s essential for governments and businesses to keep communicating with their customers during these challenging times, and radio remains an important and effective channel,” said Warner.
Most radio companies have confirmed talent has moved to remote working, with setups being provided in the homes of talent. Media owners are reviewing interview policies and choosing to utilise tools including Skype and other video conferencing services to replace in-person interviews.
For now, the industry is focusing on short term priorities, said Warner, but will return to focus on its long-term plans for growth in audience and revenues as soon as possible.
“Thanks to the teams both on and off-air, who continue to ensure radio delivers a trusted and reliable service to all our customers. I hope you and your families and colleagues stay safe,” concluded Warner.
I’ve been wondering which publisher would be first to stick their head above the parapet and shamelessly spruik the benefits of their channel during this crisis. Bravo, CRA.
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300 commercial radio stations that are heavily tied to Drivetime…
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