Cracking the code: How to get your brand to show up in Google’s ‘AI overview’
In the rapidly evolving digital landscape, optimising your marketing strategy for AI-driven search rankings has become crucial for businesses looking to maintain visibility.
Matthew Forzan, founder and MD of Yoghurt Digital, shares his insights on how brands can navigate this shift and stay ahead in this new era of search.
When it comes to improving Google search visibility in the age of AI, content is as important as ever – but it needs to satisfy users quickly.
Whilst there are currently a lot of studies and research around optimising for these types of searches, our findings indicate that, almost always, one of the strongest influences for large language models (LLMs) is traditional website visibility itself.
Meaning, if you perform well in traditional search, you typically have a good opportunity to do well in LLMs -at least for the moment, anyway.
