Craig Davis chairs Cannes Lions ‘Good work’ YouTube competition

Cannes Lions has launched a YouTube channel to match creatives with non-profit organisations. Called “Good work”, the idea is to “bring together the transformational power of creative minds, with the issues that need them most.”

Created by London-based agency Ralph, the channel will showcase briefs from non-profit groups who are looking for creative support to promote their causes.

Cannes Lions has issued a call for entries to creatives to submit a one-minute (or less) video ad to tackle the non-profit briefs.

Publicis Mojo chief creative officer Craig Davis will chair a panel of judges to select the best ideas uploaded on to the channel.