Craig Davis chairs Cannes Lions ‘Good work’ YouTube competition
Cannes Lions has launched a YouTube channel to match creatives with non-profit organisations. Called “Good work”, the idea is to “bring together the transformational power of creative minds, with the issues that need them most.”
Created by London-based agency Ralph, the channel will showcase briefs from non-profit groups who are looking for creative support to promote their causes.
Cannes Lions has issued a call for entries to creatives to submit a one-minute (or less) video ad to tackle the non-profit briefs.
Publicis Mojo chief creative officer Craig Davis will chair a panel of judges to select the best ideas uploaded on to the channel.
The winners be invited to the Cannes Lions International Festival of Creativity in June to meet the non-profit heads and showcase their work.
