Craig Davis to take the helm at Publicis Mojo
JWT’s former global chief creative officer Craig Davis is to take the lead at Publicis Mojo, in a move aimed at returning the agency to its glory days on the world stage.
Davis, an Aussie, will be co-chairman and chief creative officer for Australia and New Zealand. He announced several months ago that he was stepping down from his London-based JWT role to return to Australia.
Publicis Mojo chairman Graeme Wills said: “Craig’s appointment sends a clear signal to the industry both here and internationally. Our ability to attract world-class talent like Craig is a credit to Mojo’s standing and our ambition to be a truly international player/”
Davis said: “I believe in zero geography – that you can live in Australia and work in the world. Mojo is an amazing brand and has a determination to compete and win against the world’s best, and that’s exactly what I want to do.”
Congratulations Craig. I loved having you as my Chief Creative in NY. Welcome home!
Fantastic, we were worried it was going to a young savvy digital person.
Damn, I initially read this as ‘Craig David takes the helm at Publicis Mojo’ and got super excited. Guess the Peter Andre for Campaign Palace rumour is also bollocks …
If they agency ever has to pull a weekender on a Big Pitch, they can forget about having Craig on deck as he always “chills on Sunday” apparently.
Apparently Craig’s old creative collaborator Sting is in line for the Melbourne ECD gig.
“…in a move aimed at returning the agency to its glory days on the world stage.”
The agency just missed out on the Grand Prix at Cannes for work done on Darren’s watch.
Bet he’s not very happy to hear the above assessment of his hard work.
Craig has some big shoes to fill.
Didn’t Mojo announce that Spiller would remain in charge of Mojo here so Craig reports into him?