Craig Roberts to head up new Dentsu Sports Analytics offering for APAC

Kalila Welch

April 19, 2023 10:54

Dentsu Sports International has launched a new Sports Analytics offering, bringing together the research, data and analytics capabilities of MKTG Sports + Entertainment, Sponsorship Research International and Dentsu’s Merkle.

In the APAC region, the offering will be headed up by Craig Roberts, who will lead product development out of Melbourne, reporting directly into Dentsu Sports Analytics (DSA) global managing director Glenn Lovett.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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