Craig Roberts to head up new Dentsu Sports Analytics offering for APAC
Dentsu Sports International has launched a new Sports Analytics offering, bringing together the research, data and analytics capabilities of MKTG Sports + Entertainment, Sponsorship Research International and Dentsu’s Merkle.
In the APAC region, the offering will be headed up by Craig Roberts, who will lead product development out of Melbourne, reporting directly into Dentsu Sports Analytics (DSA) global managing director Glenn Lovett.
Sharing the new offering on LinkedIn this morning, Roberts said:
“Pleased to announce the public launch today of something I’ve been working on for a while – Dentsu Sports Analytics, a new agency helping brands and rights holders understand fans, assess value and measure impact of sponsorship across the global sports & entertainment industry.
“As global head of strategy and product for the business I’m helping to build out a suite of data, analytics, measurement and insights services that help our clients make better decisions about sponsorship.”
MKTG APAC managing director Matt Connell said: “Our focus and investment on data and analytics to accurately measure and analyse the commercial benefits and broader impact of a partnership led to launching Dentsu Sports Analytics .”
“We are excited to bring DSA to ANZ and greater APAC and provide our clients with this unique combination that will change how partnerships can be analysed and measured domestically and across borders.”
According to MKTG Global CEO and DSI President, Matt Manning, DSA will provide sports and entertainment sponsors with data across “more than 11,000 attributes for 268 million people in the US alone, and connect into Dentsu’s global consumer and media data sets across 70 countries”.
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topics
Craig Roberts
Dentsu
Dentsu Sports Analytics
Matt Connell
Matt Manning
Merkle
MKTG
Sponsorship Research International
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