New Oz tourism campaign: ‘Australia you’re not great’

November 14, 2013 1:27

Dr Mumbo can’t wait till Fox 8 catches up on the latest episode of Robin Williams’ adland comedy The Crazy Ones. (Which is something he never expected to say).

But it’s suddenly got a local interest, with the latest episode featuring the fictional Chicago-based agency Lewis, Roberts + Roberts pitching to the “Australia Tourist Board”.

In scenes not entirely unsimilar to San Francisco’s Goodby Silverstein & Partners’s infamous first effort for CommBank, the agency struggles to find insights into the Australian audience.

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3 COMMENTS

J 14 Nov 13

or you download it… 5 days ago… Still it was a great episode.

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Ex-ex 18 Nov 13

How dare you circumnavigate Australia’s PayTV monopoly.

Scandal!

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Libby 2 Dec 13

Robin Williams loves Australia, it’s just a joke… Hope no one takes the episode to seriously! It was pretty funny, and yes I’m an Aussie. Seriously we are the first to take the piss out of something so no judgement at the crazy ones!

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