New Oz tourism campaign: ‘Australia you’re not great’

the crazy ones

Dr Mumbo can’t wait till Fox 8 catches up on the latest episode of Robin Williams’ adland comedy The Crazy Ones. (Which is something he never expected to say).

But it’s suddenly got a local interest, with the latest episode featuring  the fictional Chicago-based agency Lewis, Roberts + Roberts pitching to the “Australia Tourist Board”.

In scenes not entirely unsimilar to San Francisco’s Goodby Silverstein & Partners’s infamous first effort for CommBank, the agency struggles to find insights into the Australian audience.

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