Independent agency Two Gs has launched its first work for Mad Mex after being handed creative duties for the Mexican food retailer.
The campaign, for the brand’s new hot sauce range, will appear across social, YouTube and out-of-home.
Mad Mex general manager of marketing, Nick Cook, said: “Two Gs are nimble, agile and can execute seamlessly in every channel.
“They will be integral to our business to bring our Fresh Fuel for Life platform to life.”
Two Gs creative directors, Matt Geersen and John Gault, said of the new product launch: “These aren’t your standard hot sauces, they’ve been in development for years to get the flavour just right. And when we tried them we were immediately hooked.
“They’ll definitely go missing in restaurants because they’re criminally good.”