Creative agency XRay Doll create 80s inspired photoshoot for RetroSweat

XRay Doll have created a series of photos and images for the website of RetroSweat, an 80s inspired freestyle aerobic workout company.

The announcement:

Sydney based creative production house, XRay Doll were engaged by RetroSweat, an 80s inspired freestyle aerobic workout company, to develop a series of photos and images for their website and marketing materials focusing on an 80s only theme.

‘I had been looking for an out of the box creative agency for a while’ comments Shannon Dooley from RetroSweat ‘and a friend sent me a link to XRay Doll’s work.  I could tell just from their website that this was the team I needed to hire’.

Retrosweat is an authentic 1980’s freestyle aerobic workout class, utilisng popular hits of the 80’s including The Pointer Sisters, Duran Duran and Prince.  Classes are held in the Redfern PYC Dance Hall purposely sought out for its original features and era specific décor.

‘It was imperative that we held true to our clients desire for the era’s authenticity’ comments Chrissie Hall from X Ray Doll ‘they were very specific that they didn’t want to make ‘fun’ of the 80’s but HAVE fun and take their customers back in time with each visit, we needed to make sure that their marketing and online imagery conveyed this perfectly’.

X Ray Doll has been working on a series of classically designed images to be used on Retrosweat’s website, promotion and marketing material and business cards.

‘We were a match made in heaven’ continues Shannon Dooley ‘Chrissie and Wassim are so wonderful and easy to work with’ X Ray Doll successfully designed, dressed and prepared 6 separate looks in under 6 hours ‘Chrissie is a true professional and went to great lengths to make my 80’s dreams come true.  I can’t wait to work with X Ray Doll again!’

Retrosweat is held regularly at Redfern PCYC.

Source: Missy Mischief PR media release


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