Creative industry takes fight to Canberra for SVOD local content requirements

March 17, 2021 10:15

The Australian television and screen industry has upped its campaign for greater investment in local content from streaming on demand video (SVOD) platforms. Representatives such as actors, crew, writers and producers have proposed that the major streaming platforms should be required to spend 20% of their local revenue on new Australian drama, documentary and children’s content.

Streaming providers such as Disney+, Netflix and Prime Amazon have been requested to submit investments made during 2020 to the Australian Communications and Media Authority (ACMA) before the end of the month as part of the government’s review of the industry and proposed changes to the Broadcasting Services Act 1992 (Cth), to place Australian content investment obligations upon streaming platforms.

Platforms such as Netflix could be required to spend 20% of revenue on local produced content.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.