Credit Union ad makes bus appear out of shape
Communications agency I.D.E.A.S has launched a bus-side ad for finance institution Credit Union that makes the bus appear out of shape.
The idea is to showcase the brand’s flexible home loan rates.
Creative director, Max Landrak said: “This is a surprisingly under-used medium. Most wraps look like posters on wheels. It’s a shame because when used well, a bus wrap can be a memorable part of any campaign,”
The wrap will appear on a bus in the central coast NSW.
The campaign will be supported by print and radio.
Credits:
- Title: ‘Flexible Bus
- Client: Community First Credit Union
- Client contact: Michael O’Reilly, Head of Marketing
- Agency: I.D.E.A.S./Jane Caro
- Creative: Max Landrak/Jane Caro
- 3D and retouching: Electric Art
- Media: Go Transit
Nice execution. Reminiscent of the Copenhagen Zoo Snake Bus.
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Fun.
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It’s still a poster on wheels.
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cool, i like that
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