F.Y.I.

Crescent Wealth appoints Sefiani Communications

Australia’s first licensed Islamic wealth manager Crescent Wealth has appointed Sefiani Communications Group to handle its PR.  

The announcement:

Thursday October 5, 2011 –

Crescent Wealth, Australia’s first licensed Islamic wealth manager, has appointed Sefiani Communications Group to provide public relations advice as the firm pioneers an exciting and emerging niche market in the Australian wealth management industry.

Sefiani will work with Crescent Wealth to raise its profile as the first Australian fund manager to offer a genuine Islamic investment option in the burgeoning superannuation industry. As a new fund manager with rare expertise in a specialist area of socially responsible investing, Crescent Wealth is targeting one of the fastest growing emerging sectors in the industry. Globally, Islamic finance is projected to double to about $1.5 trillion in 2012, with Australia expected to mirror that trend.

“We are very pleased to engage Sefiani to help us promote our unique offering”, said Talal Yassine, Managing Director of Crescent Wealth. “This is a very exciting time, both for Crescent Wealth and for the wealth management industry, as Islamic funds are introduced as an innovative new investment option for all Australians.”

Robyn Sefiani, Managing Director, welcomed the appointment. “Sefiani is proud to be adding an exciting new client to our growing financial services business. Crescent Wealth has a compelling opportunity as a critical first mover, and we look forward to growing with them in this dynamic new market.”

Source: Sefiani Communications Group press release

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