Cricket Australia and Milo part ways, ending 25 year junior games partnership
Nestlé and Cricket Australia have jointly announced they are likely to end Milo’s sponsorship of junior cricket programs after a 25 year partnership.
Cricket Australia is planning to relaunch its junior programs in time for the 2018-19 season, with Milo in2CRICKET and Milo T20 Blast continuing until the end of the current season.
Up steps KFC
Ready, I fear that you might be right. Very short-sighted move by Cricket Australia, chasing increased $$s rather than valuing a long-term partnership…
Off to Ovaltine.
Looks to me like Cricket Australia easing out of a sugary sponsorship likely to become a brand issue down the track. Well done both parties on showing it can be done respectfully and responsibly. Other brands and sporting bodies take note.
Good morning, my name is Mark Stewart. I am secretary of Beechwood Cricket Club and would Milo Cricket to assist with a development day and Registration Day with Beechwood Public School Friday 21st September 2018.
Regards Mark
Last season, 2017, my nephew played in the Milo into cricket and was excited to recieve his pack after registration which comprised a backpack, bat, ball, drink-bottle, shirt and sun hat. This year, for $99 he got a cap and a fridge magnet. Where did all the money go?
My nephew played Milo in 2 CRICKET, last season(2017) and was excited to recieve his gear pack which included a backpack, bat,ball,shirt, drink-bottle and a sunhat. This year for $99 there was a cap and a progress chart. Where did all the money go?
Want to register my child