Cricket Australia launches Test Series campaign ‘United by the moment’
“Come on mate”
Cricket Australia has launched an ad campaign ahead of the Vodafone Test Series with Sri Lanka and South Africa, which begins next month.
Taglined ‘United by the moment’, the ad begins with Australian captain Michael Clarke encouraging his bowler with the words, “Come on mate”.
Come on mate!
Come on Mate!
United by the Moment was the campaign for the 2006 Commonwealth Games in Melbourne. Well done for the rehash of an old idea.
Go the Lux Aeterna style backing track.
Hang on … did he get the wicket or not !?!
I loved the ad! The M2006 Commonwealth games campaign was also “united by the moment”. Hopefully attendance will be higher for the tests than it was for the Comm Games.
Also Nike’s ‘Frozen Moment’, one of the most awarded ads of all time:
https://www.youtube.com/watch?v=NseKug63naM
If only cricket was an exciting product it would be easier to make a believable ad.