Cricket Australia turns to Naked for strategy
Cricket Australia has appointed Naked Communications Melbourne to handle its brand strategy and consumer insights.
The work will cover at all aspects of cricket in the country and how the various forms of the game are communicated.
Leo Burnett Melbourne recently created a new ad campaign for Cricket Australia, putting a new spin on the well-known “C’mon Aussie C’mon” jingle.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Here’s something to consider, Naked: have less cricket. Basic supply curve, as the quantity of anything nears infinity, its value approaches zero.
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