Health insurer ahm takes aim at rivals

Tim Burrowes

March 10, 2010 4:15

Health insurer ahm has launched a new campaign around its “We Love Healthy Competition” positioning, taking aim at its larger rivals.

Developed by ad agency Ursa, it features brand ambassador and cricketing legend Steve Waugh and plays on his competitive nature.

The creative focuses on the value offered by ahm and its customer service. The campaign has launched on regional television and online.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.