Health insurer ahm takes aim at rivals

Health insurer ahm has launched a new campaign around its “We Love Healthy Competition” positioning, taking aim at its larger rivals.  

Developed by ad agency Ursa, it features brand ambassador and cricketing legend Steve Waugh and plays on his competitive nature.

The creative focuses on the value offered by ahm and its customer service. The campaign has launched  on regional television and online.

The Wollongong-based health fund is Australia’s eighth largest health insurer covering more than 164,000 members across the country.


  • Client: ahm health insurance
  • Head of Marketing: Annie McDonald
  • Marketing Communications Manager: Lyn Southon
  • Advertising Manager: Ailsa Wadey
  • Digital Communications Manager: Matt Coonan
  • Agency: Ursa
  • Executive Creative Director: Denis Mamo
  • Creative Team: Denis Mamo, Geoff Fischer
  • Account Director: Mariana Olliver
  • Agency Producer: Chris Ford
  • Prod Co: Film Construction
  • Producer: Alex Tizzard
  • Director: Justin McMillan

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