Seven closes on victory for TV ratings year while Nine leads in key advertiser demographics
With just seven days remaining of the official 40-week TV ratings year, Seven has won the ratings week for a 21st time giving it an unassailable lead over Nine.
While Nine’s Ashes coverage helped the network run Seen close last week, Seven now leads 21-18, with just one week left of the official year.
In the metric preferred by the free-to-air networks – average share across the ratings year – Seven also remains narrowly ahead, with a prime time share of 20.1% of the metro audience, compared to Seven’s 19.5%. Ten is on 12.8% and ABC is on 12.2%
In the advertiser-friendly demographic of viewers aged 25-54, Nine leads Seven by 20.9% to 19.8% for the ratings year to date. Ten is on 16% and ABC 7.1%.
In network share including the secondary channels too, Seven’s combined offering of Seven, 7Mate and 7Two is ahead of the combined Nine, Go and Gem lineup by 29.4% to 27.7%. The combined share of Ten, Eleven and One is 18.4%.
In network metro share in the 25-54 demographic, Nine is ahead by 29.9% to Seven’s 28.9%.
The most watched show of the last week was Seven’s The Good Doctor, which pulled in a metro audience of 1.129m, rising to 1.755m including regional viewing.
According to preliminary data from OzTam, yesterday saw an average national audience of 1.35m watch the final session of third day of the first test as Australia regained the upper hand against England. This included a 1m metro audience.
Saturday’s morning session in the cricket pulled in a national audience of 920,000 including 662,000 metro viewers. And the afternoon session pulled in 963,000 national viewers including 713,000 metro viewers.
Seven’s most viewed program was Seven News with 1.224m national viewers. Nine News rated 1.002m.
Amongst general entertainment shows, ABC’s Victoria rated 836,000 nationally while Nine’s Christmas With The Australian Women’s Weekly rated 698,000 nationally.
Nine’s share of the metro audience on Saturday evening was 21.4%, ahead of the ABC’s 14.8% and Seven’s 14.4%. Ten averaged just 5.6%, only narrowly ahead of SBS’s 4.6%.
Seven won the week with a cumulative share of 20.3% to Nine’s 18.3%. The ABC’s share was 13.4% and Ten was on 9.9%
The tables below are prepared by Nine based on OzTam data:
I think you meant to day “Nine win the demographics”?
Seven won total people (network and primary) again.
Logical too, considering Seven/Channel 7 won every night, expect last night.
Thank you for the posts though, great work guys.
Thank you – you are quite correct. The mistake is mine – my (embarrassed) apologies. I’ve now corrected it.
Cheers,
Tim – Mumbrella