Cricket legends join together to promote osteoarthritis tablets for Chemist Warehouse
Chemist Warehouse is pushing Bio Organics osteoarthritis tablets in a new campaign tied into the upcoming cricket Ashes series, recruiting former West Indies captain Vivian Richards and former Australian fast bowler Dennis Lilliee to front the ads.
According to Chemist Warehouse, the TV ad, created by Quattro Group, was the first time these two former rivals have spoken since a rift erupted between them in 2003 on the eve of the third test in Barbados.
https://www.youtube.com/watch?v=Z4M0Cbrro2E
Quattro Group CEO Peter Quattro said in a statement: “Working on a TVC where you bring together two of games legends to re-enact a scene where these arch-rivals face off was a great moment. The icing on the cake was to secure Bill Lawry for the TVC commentary. Our client Chemist Warehouse and brand, Bio Organics totally embraced the idea from the get go. However, what we didn’t know when the idea was conceived was these guys hadn’t spoken since their rift! As you can image it meant walking a very fine line up to the shoot date”.
The TVC promotes Bio Organics Glucosamine and Chondroitin Tablets that are sold in Chemist Warehouse stores.
The TVC is set to air on all major networks from June 29 to coincide with the Ashes series.
https://www.youtube.com/watch?v=6QYnAYMWtQI
Campaign credits:
Director – Robby Douglas Turner
Producer – Tony Ashmore
Executive Producer – Peter Quattro
DOP – Wayne Aistrope
Creative Director – Emily Brocklesby
Production Manager – Lauren Reilly
Behind the Scenes – Tim Issacson
Post Production – Method Studios
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Making of videos should remain in-house.
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A major miscalculation. There is no interest in this cricket competition – not in the middle of the footy season – and any company trying to tie their ads in with it will be pouring money down the drain.
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I’m surprised he managed to actually swing his bat within a Chemist Warehouse store.
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Dennis who? Shame, Mumbrella, shame.
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Thanks for Barkeep,
Now corrected.
Cheers
Nic – Mumbrella