Cricket smashes Sunday night television as Nine wins the night, while ABC beats Ten
The One Day International at the MCG was the most- watched non-news program last night, once again proving cricket’s television popularity and helping Nine to a ratings win.
Pakistan’s six-wicket win – for the first time in 32 years- pulled an average audience of 1.141m for the second session, according to OzTAM’s overnight preliminary metro ratings.
A very special win for Pakistan! #AUSvPAK pic.twitter.com/100i2VPcv9
— cricket.com.au (@CricketAus) January 15, 2017
Session two was the most watched program across key advertising demographics 16-39, 18-49 and 25-54, as well as being the only non-news program to exceed one million viewers.
The second session was slightly down from last year’s One Day International against India which pulled 1.148m, however, session one was in front with 937,000 compared to last year’s 565,000.
Nine dominated the evening with an overall average audience share of 28.4% and held the top two programs of the night. Nine’s 6pm News was the most watched program for the evening with 1.281m viewers.
Seven finished second for the evening managing 15.3%, with Seven News being its most watched program with 982,000 viewers tuning in, while Gold Coast Medical managed 574,000 just in front of Border Security which garnered 470,000.
ABC beat Ten for third spot last night seeing a total audience share of 11.5%. ABC News was the most watched program for the channel with 684,000, ahead of Grand Designs’ 629,000. Midsomer Murders also placed in the top 20 managing 465,000.
Ten finished on 8.5% for the evening with its screening of Taken being most watched program, placing at number 13. Ten Eyewitness News pulled an audience of 288,000 while Family Feud managed 264,000.
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