Women’s Agenda, a website ‘for career-minded women’ from the publisher of Crikey, has gone live this morning.
The Private Media publication, which was a year in development, will be edited by Angela Priestley, former editor of The Power Index.
Women’s Agenda starts life with 4,000 registered users, having been marketed by Private Media across a number of its sites.
The website is geared towards “giving a voice to career-focused, aspirational women who want to set their own agendas,” according to publisher Marina Go.
Areas covered include finance, investment, employment, post-graduate education, career progression, life-balance, technology, grooming, style, travel and culture.
In an Inspirational Women section, the site will feature the likes of magazine veteran Ita Buttrose, Sydney Mayor Clover Moore, author Tara Moss and barrister Rana Rashda.
The site has been designed by Jemma McMahon, who worked on The Knot Australia, Primped websites and the soon-to-be-relaunched, Crikey.
“It’s clear Women’s Agenda is offering content that is unique to the Australian market. Across every category, professional women are telling us there is a significant gap between their desire for it and their current access to it,” said Go.
“This presents an exciting opportunity for our commercial partners who will finally be able to access this difficult to reach, highly influential audience through Women’s Agenda,” she said.