Crikey successfully completes journalism crowdfunding campaign

Independent media website Crikey has successfully completed its crowdfunding campaign to raise finance for an undisclosed journalism project.

The Crikey Digs campaign was launched last month to fund the reporting of an undisclosed “nationally and globally important” story and passed its initial target of $15,000 within three days of being launched.

Birchall, Crikey’s associate publisher, told Mumbrella: “There was definitely relief in achieving the initial target, and allowed us to lock in our investigations team, who are already digging!”

Having passed the initial target, the company decided to extend the fundraising to $20,000, something Birchall says they had planned for.

“It was something we discussed at length, as we didn’t want to overstretch and test people’s generosity. But once again, our readers were really quick to donate and we reached our stretch target soon after getting in touch with them.”

The additional money will partially be allotted to extra investigative resources, but also allow Crikey to extend the story into more varied formats such as video or infographics.

Birchall expects the project to be delivered within six to eight weeks with donors to receive an update this week. However he doesn’t see Crikey launching another crowdfunding campaign soon.

“It’s something we’ll look at, but we’re focused on giving our donors for our first Crikey Dig their money’s worth first. But it’s a format that we’ll look at for those stories that require resources and reporting outside of our regular offering.

“We run a lean team, and there are some ideas that just aren’t feasible while delivering two newsletters a day as well as the Crikey Weekender. Crowdfunding allows us to explore these ideas rather than have them sit in the bottom drawer.”

Crikey is the latest news site to successfully fund an investigative campaign, with the Guardian Australia raising $150,000 to support its Wide Brown Land series earlier this year.


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