Crimtan appoints Laura Kleiman as head of e-commerce retail

Display marketing company Crimtan has appointed Laura Kleiman, who has previously worked with Pacific Magazines, Bauer Media and GumGum, to the role of head of e-commerce retail.

The announcement:

Crimtan appoints Laura Kleiman as Head of Ecommerce Retail

Following recent growth, display advertising experts Crimtan have appointed Laura Kleiman as Head of Ecommerce Retail for Australia and New Zealand.

Kleiman has previously worked at Pacific Magazines, Bauer Media and GumGum. In her new role she will be responsible for driving business strategy for Crimtan, with a key focus on helping retail marketers and agencies increase customer lifetime value with personalisation.

Tara Crosby, Crimtan MD Japac said “We are excited to have someone with Laura’s experience and relationships to help us show Australian retailers how they can drive incremental revenue in the most competitive retail conditions that we have ever seen.”

Kleiman said: “Crimtan’s unique lifecycle marketing approach, combined with hybrid attribution, means retail brands are seeing impressive results from their display campaigns, including 9:1 ROI and a 47% new customer rate.

“We’re pioneering true dynamic personalisation with cutting edge technology that provides a full view of the customer journey, and the ability to dynamically personalise messaging to an unlimited subset of audiences.”

Crimtan’s success has already led to partnerships in the UK with retail giants Arcadia and Moss Bros Group, and Laura is looking forward to mirroring their success in Australia and New Zealand, and helping retail brands here achieve similar results.

Crimtan currently works with many of Australia’s largest retailers, including Woolworths Group and eBay.

Source: Crimtan media release


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