Snapchat’s builder app, Lens Studio, reveals new updates

Snap Inc, owner of Snapchat, has unveiled a new update for its building platform Lens Studio, which allows users to create AR for Snapchat.

The announcement:

Snap Inc. announces Lens Studio 2.1

Snap is announcing a new update to Lens Studio, Snap’s free desktop app that makes it possible for anyone to build AR for Snapchat. New features include six new templates, fourteen new Landmarker locations and additional tools that support an even wider range of creators – from new 2D illustrators to sophisticated developers. The update makes it even easier for Australians to create their own AR and share it with the world.

Snap’s Lens Studio 2.1 is making it easier for more Aussies to create their own AR and share it with the world. New updates include:

All new templates

Six new templates launch today, adding to the existing library of nearly 40 Lens Templates:

Face In Video: Track your face onto a video.

Portrait Particles: Jazz things up with customized particles that segment behind the user’s head – decorate with headers, footers and post-effects. Perfect for your next party!

Countdown: Ready, set, customize! Create Lenses that count down to specific dates and add celebratory 3D hats and glasses.

Skeletal: Track 2D images to heads, necks, shoulders, elbows, and hands to create sweet joint collaborations.

Hair colour: Modify your hair colour with fresh styles and tones from root to tip.

Make-up: Put your face on the easy way with AR lip gloss, blush, eyeshadow and more.

Additional Creator Support

For Lens creators who download Lens Studio for the first time, a new interactive tour breaks down Lens creation step-by-step so even first-time users can jump right in. And for creators already familiar with Lens Studio, we’ve added helpful start screen content that highlights new templates and features, and showcases our favourite Lenses from the community.

Lens Studio Templates are now on GitHub, and creators can add their own, too. Search for and use the “lens-studio” tag so others can discover your work and get inspired.

New Landmarkers

Introduced earlier this year, Landmarkers are Lenses that enable augmented reality experiences that transform the world’s most iconic landmarks in real-time.

Fourteen new Landmarkers begin rolling out today, and Snapchatters visiting these physical locations will also be able to experience them:

Arc de Triomphe – Paris, France

Astronomical Clock – Prague, Czech Republic

Brandenburg Gate – Berlin, Germany

El Castillo – Chichen Itza, Mexico

Galata Tower – Istanbul, Turkey

Gateway of India – Mumbai, India

Leaning Tower of Pisa – Pisa, Italy

Natural History Museum – London, UK

Neues Rathaus – Munich, Germany

Qasr Al-Farid – Mada’in Saleh, Saudi Arabia

Great Sphinx of Giza – Giza, Egypt

Statue of Liberty – United States

Taj Mahal – Agra, India

Tower Bridge – London, UK

Source: Snap media release


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