Cruise line insists primetime brand funded Channel 7 show is ‘authentic and genuine’

Cruise line Royal Caribbean has funded a one-hour branded content piece that will air on Channel 7 next week as part of its multi-million dollar brand campaign.

https://www.youtube.com/watch?v=a3YlU2kZGA8&feature=youtu.be

The company, which launched its first Australian TV push late last year, paid for Tim “Rosso” Ross and TV presenters Tom Williams and Rachael Finch to experience a cruise onboard Voyager of the Seas.

The result, Tom Rach and Rosso go Cruising, will be broadcast on Channel 7 on March 31 at 8pm.