Ctrl Shift wins The Hallway and Acquire as clients

Programmatic advertising platform Ctrl Shift has added The Hallway and Acquire to its client list.

The announcement:

Ctrl Shift, a new-age technology company simplifying programmatic advertising through aggregation and automation, has expanded its ANZ operations following its launch in March, several new marquee client wins and an increasingly favourable regulatory environment.

“This is a pivotal time for Ctrl Shift in the region,” said Ctrl Shift’s Chief Solutions Officer Paula Harrison. ‘Programmatic ad spend in Australia is set to grow to almost $3bn in 2020. The market is driven by razor-sharp brand marketers who demand transparent and effective use of every media dollar through a seamless integration of timely metrics and insights in a consolidated, accessible format.”

The Ctrl Shift expansion comes on the back of impressive new client wins:The Hallway, one of Australia’s most innovative full service agencies and Acquire, a leading New Zealand provider of programmatic technologies and solutions.

“We’re happy to deliver against all these demands with The Hub and even happier that strategic agencies like The Hallway recognise the power that The Hub delivers to strengthen transparent relationships with brands.” said Harrison

The company’s enterprise programmatic media management and optimisation platform, The Hub, helps advertisers and media agencies enhance and extract greater value from their programmatic advertising processes through aggregation and automation straight-out-of-the-box, including integrations with world-leading platforms like MediaMath, AppNexus, iPinYou, Zemanta, Amobee, Facebook and DV360

According to Jules Hall, CEO at The Hallway, “The Hub is the perfect vehicle to deliver the kind of transparent media buying and real-time performance optimisation that brands are now demanding as table stakes. As the market gets more competitive, it’s smart technology like The Hub, combined with strategic and creative smarts, that will deliver clients the best value.”

In addition, Jamie Moran has been appointed Head of Client Success, ANZ to spearhead organisational consulting and trading advisory. Based in Sydney, Moran brings more than a decade of deep experience in media planning, buying, and trading operations management from his previous roles as Head of Operations at Yango and National Display Director at Columbus.

“Moran has hands-on trading leadership experience, a client-oriented sensibility and proven technical skill. For brands and agencies who want to re-design, scale and future-proof their programmatic operations with The Hub, Moran provided experienced been-there-before support,” added Harrison.

Moran said: “As a former Head of Trading, I would have killed to have a technology like the Hub at my fingertips! The Hub is the connective tissue for programmatic which has been sorely lacking. It helps digital teams spend more effectively, optimise sooner and capture insights that would be lost in the non-automated set-up that is the status quo.”

Source: Ctrl Shift press release


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