CUB interim marketing boss Richard Oppy appointed permanently

Richard OppyCarlton & United Breweries (CUB) has handed acting marketing director Richard Oppy the role on a permanent basis.

Oppy moved into the interim role last year when former CMO Peter McLoughlin stepped down for health reasons.

Previously he had been the general manager of Victoria Bitter and Crown Lager for around two years. Before that he was the CUB group marketing manager for international brands for two years, looking over a portfolio which included Corona, Asahi, Stella Artois, Kronenbourg 1664, Hoegaarden and Carlsberg. He first joined the company in 2001.

CUB chief operating officer Mike Walsh said: “Richard has worked across every brand in the business and I am confident he will passionately lead our marketing team and become a valued member of our executive team.”

On his appointment Oppy said: “We know we have to be bold when it comes to innovation and make sure we’re nimble enough to deliver what drinkers want. We will also continue delivering value for our customers.”


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