Cubed moves in with Publicis Worldwide Australia
Cubed Communications is to move into the offices of Publicis Worldwide.
The announcement:
Publicis Worldwide Australia has today announced a major strengthening of its CRM and digital communications capabilities with the team from award-winning agency Cubed joining Publicis’ ranks.
The new arrangement will see Cubed’s 15 management and staff move into Publicis’ Melbourne offices and become available to Publicis’ clients. In addition Cubed clients will have access to the wider capabilities of the various specialist businesses within the Publicis Worldwide Australia group. The agreement with Cubed has been orchestrated by newly arrived Publicis Worldwide Australia CEO Andrew Baxter, whose plans for the group include a focus on providing full capabilities around end to end consumer engagement for clients and their brands.
Oh hell – they’ve done it again. Understand the reasoning of acquisition, and obviously there is a further vision here to extend network & connections and I sincerely hope it works out for all. But we lived through this 3 times and every time it was a disaster. With only half a dozen people in Melbourne now (how sad) this will increase the head count at least. I don’t know Andrew Baxter – but maybe he can crack it. You know there is an 18 month time limit with Publicis – back it up in that time or you get the arse.