Jodie Sangster to chair new global DMA
Marketing bodies from around the world have come together to form the Global DMA as it looks to promote marketing excellence on the world stage to be headed by ADMA CEO Jodie Sangster.
The announcement:
Sydney, 15 July, 2014 — The world’s 27 leading marketing associations have banded together to launch a global organisation to champion excellence in data-driven marketing and advertising, with ADMA CEO Jodie Sangster in the chair.
To date, Australia, Argentina, Belgium, Canada, Germany, Hungary, India, the UK and the USA are amongst the countries whose major data-driven marketing associations have joined the Global DMA.
“Previously the Global DMA was a loose network of associations, but we’ve decided the time has come to forge a proper affiliation to promote and support data-driven marketing around the world. Marketing is now a global concern and we need to share what’s happening trend-wise in the industry so marketers and advertisers can benchmark their efforts against the best in the world,” said Jodie Sangster, CEO, Association for Data-driven Marketing and Advertising in Australia.
Ms Sangster will be the inaugural chair of the new organisation, establishing the global agenda and direction.
GDMA will lead research studies and recognition programs to provide global trend information, thought leadership and training across all sectors, disciplines and channels. A global study about data-driven marketing practices will be the organisation’s first project.
“There exists very little comparative intelligence about the true impact of data-driven marketing and how it is practised around the globe. The information we glean will help marketers and advertisers benchmark their efforts and make more informed investment decisions,” said Ms Sangster.
Australian marketers can take part in the survey at https://www.surveymonkey.com/s/ADMA_AUS
Collectively, the organisations involved in the GDMA represent an overwhelming majority of the world’s major brands, corporations, suppliers and agencies. Through its members’ associations, GDMA will provide access to the world’s largest network of data-driven marketing organisations and influencers. More marketing associations are expected to join in the months ahead as they begin to undertake a data-driven marketing remit. Visit http://www.globaldma.com/dma/home to learn more about GDMA.
Source: Association for data-driven marketing and advertising press release.
