Jodie Sangster to chair new global DMA

Marketing bodies from around the world have come together to form the Global DMA as it looks to promote marketing excellence on the world stage to be headed by ADMA CEO Jodie Sangster.

The announcement:

Sydney, 15 July, 2014 — The world’s 27 leading marketing associations have banded together to launch a global organisation to champion excellence in data-driven marketing and advertising, with ADMA CEO Jodie Sangster in the chair.

To date, Australia, Argentina, Belgium, Canada, Germany, Hungary, India, the UK and the USA are amongst the countries whose major data-driven marketing associations have joined the Global DMA.