CUB’s Victoria Bitter launches first work via The Monkeys

January 30, 2024 8:56

Carlton & United Breweries’ (CUB) Victoria Bitter has launched a new brand campaign via recently appointed creative agency The Monkeys Melbourne, part of Accenture Song.

The new campaign leverages the brand’s existing ‘For A Hard Earned Thirst’ platform, and champions the skill and intelligence behind hard work.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.