Cummins & Partners announce Sydney office, hiring Kimberly Bartkowski as digital creative director

Bartkowski and Sean Cummins in New York

Bartkowski and Sean Cummins in New York

Cummins & Partners will launch a Sydney office in January next year following the agency winning the Vodafone creative account last week and have appointed Kimberly Bartkowski in the newly created national role as digital creative director to work out of the new office.

Confirmation of the opening comes two years after Sean Cummins told Mumbrella he would open a branch of the agency, founded in Melbourne, in New York before Sydney. The New York office opened in May.

Bartkowski joins the agency from Publicis Kaplan Thaler in New York, where she has spent the last two years as group creative director.

Cummins & Partners managing director Chris Jeffares said in a statement: “We are stoked to have Kim join us, as the competition for elite digital talent is fierce – especially in mobile.

“She is a true modern creative and is a fantastic team builder, both of which are essential to our growth plans. Kim’s skills will be instrumental in helping us develop action orientated communications that drive behaviour change.

“As we’re a proudly independent and entrepreneurial business, her deep experience in start- ups will really help drive that start-up innovation and energy. It’s a great match”.

Prior to Publicis, Bartkowski worked with Arnold as group creative director for a year and a half and Digitas where she was for more than five years as group creative director and then mobile practice, creative lead for North America.

On the appointment she said: “Mobile is fundamentally changing the way we connect, so it’s incredibly exciting to be working with Cummins & Partners and Vodafone on shaping the future of mobile and digital culture.

“I believe that ideas need to be engaging and interactive … both mentally and physically. Put something out there that’s thought provoking and people will respond and participate. That’s why brand experiences are a richer way to touch people. This really aligned with the C&P approach and agency model. I’m looking forward to creating some magic and having fun in Sydney.”

Cummins & Partners other clients include Specsavers, Dulux, Jeep and Tupperware.

Miranda Ward


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