Cummins & Partners appoints head of media along with new hires and client wins

Cummins & Partners Sydney has made seven new appointments, including the hire of Meredith Ansoul joining in the newly created position as head of media.

Ansoul joins Cummins & Partners from Vodafone, where she has been head of acquisition, media and content for just over the past year. She has experience working with some of Australia’s largest media networks including IPG Mediabrands, OMG, Publicis and WPP AUNZ.

The appointment comes along with the announcement of several new client wins for Cummins & Partners. It has also been appointed by experiences platform Pelago and jobs marketplace Indeed. In addition, two F45 brands (FS8 and Hamptons Life) and South African Tourism have also appointed the agency for full-service account duties.

New head of media, Meredith Ansoul

On her appointment, Ansoul said: “Opportunities like this don’t come around very often. I’m a big believer in an integrated offer and even more so now I’ve spent time on the client-side. I’m excited to jump in and strengthen the Cummins & Partners offering.”

Kirsty Muddle, managing director at Cummins & Partners said it was gratifying to see success continuing for Australian independent agencies, and that 10 years on, the agency still feels like a start-up.

“It’s not just in our structure but in the way in which we see marketing and advertising. This is a result of our eyes being on all areas of marketing and advertising. That angle of modern marketing is attracting some of the best talent. I’m excited by the depth, experience, and diversity in our talent. Not only do these people support the growth we’ve had with new wins but also shape our future.”

Sean Cummins (pictured) hit out at fellow agencies earlier this year

The agency has also made a number of other staff appointments. Robbie Tucker has joined as a senior account manager from M&C Saatchi, which follows other hires across the team over the course of this year arriving from agencies including BWM Dentsu and UM Worldwide.

In February, Sean Cummins hit out at fellow Australian agencies with accusations of ‘poaching’ talent, naming five in particular. This was largely aimed at the Melbourne market.

“Clearly agencies like Thinkerbell, TBWA, M&C Saatchi, The Monkeys and even the new agency Howatson+White think so as they have all enthusiastically chased our teams and whilst we hate to see our people leave we know two things: our culture breeds more talent and most of our people come back,” Cummins said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.