Cummins & Partners expands Adobe adtech partnership
Independent creative and media agency Cummins & Partners has announced an extension of its adtech partnership with Adobe, off the back of significant growth in its programmatic and performance media.
The agency first partnered with Adobe for its Adcloud, Dynamic Creative, and Audience Manager three years ago, and Cummins & Partners went on to be the only independent agency to become a launch partner for the Adobe Advertising Admbassador Program.
Cummins & Partners says it has more than doubled the size of its programmatic and performance media over the last twelve months.
