Cummins & Partners explains why all different people need health cover in first work for HBF

Cummins & Partners has launched its first work for HBF since winning the account in June, showing why all different people of different ages need health cover.

The one minute ad depicts the different services HBF Health subsidises for all different needs including acupuncture, physiotherapy, x-rays, optometrists, ultrasounds and the dentist.

“In health we all have an it, trust HBF to help you look after it,” the ad writes, with the tagline: “BHF making healthy happen”.

Another ad for HBF Home Insurance shows all the items in the house which are “so Susan” depicting the effort that goes into making a home.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.