Cummins & Partners explains why all different people need health cover in first work for HBF
Cummins & Partners has launched its first work for HBF since winning the account in June, showing why all different people of different ages need health cover.
The one minute ad depicts the different services HBF Health subsidises for all different needs including acupuncture, physiotherapy, x-rays, optometrists, ultrasounds and the dentist.
“In health we all have an it, trust HBF to help you look after it,” the ad writes, with the tagline: “BHF making healthy happen”.
Another ad for HBF Home Insurance shows all the items in the house which are “so Susan” depicting the effort that goes into making a home.
This ad is rather lacking in ethnic diversity is it not
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