Cummins & Partners’ Paul Murphy appointed iProspect Melbourne MD

Dentsu’s iProspect has hired industry veteran, Paul Murphy as its new Melbourne managing director, into what is a newly created role for the office.

He moves across from independent agency, Cummins & Partners, where he has been chief media officer since 2018. He takes on the new role on 10 January 2022.

iProspect CEO, Oliver Rapson said that Murphy is a “major hire” for the agency, and one that will have “the greatest benefit” for iProspect’s clients and offering in Melbourne.

Paul Murphy

“Paul is a proven leader, we are delighted to have someone of his calibre join the team and I am excited for 2022 and see a year of huge potential and growth.”

Murphy has 25 years of industry experience on both the agency and client side across the Melbourne, Brisbane and Adelaide markets, in traditional, digital, planning and buying.

Before joining Cummins & Partners, Murphy was the national media manager for Carlton & United Breweries, which holds one of Australia’s largest portfolios of alcoholic beverage brands. He has also held roles at Mindshare Melbourne, leading the NAB account, and also leading the agency’s media offering for Ford, in the former ‘Blue Hive’ team. He joined Mindshare from OMD, where he was a lead on the Mazda and Fonterra accounts.

Dentsu Media’s ANZ CEO, Sue Squillace said: “This is a very exciting time for the iProspect brand as we continue to build out the new digital first end to end brand proposition.  We are thrilled to welcome Paul to the Dentsu family accelerating and leading the new iProspect offering for our clients and our people in Melbourne.”

Murphy added: “From my first conversation with Ollie, I was struck by the energy and enthusiasm the team at iProspect have for the business, their clients and each other. As the industry shifts at pace, clients need a partner that can continually evolve their communications to reach and engage their consumers at the right place and time, for the best price. I am thrilled to be joining a team of professionals both in iProspect and the wider Dentsu Group that are hungry for the challenges ahead.”

Sean Cummins said that following the departure of Murphy, Meredith Ansoul will be leading the media offering for Cummins & Partners, supported by Val Murphy. Ansoul joined the agency in July as head of media, Sydney. 

Murphy becomes the second senior Cummins & Partners staffer to depart for Dentsu this month, following Kirsty Muddle’s appointment as Dentsu Creative Group CEO, just over a month after being appointed as CEO at the indie. 

On Muddle’s replacment, Cummins affirmed that the agency is in “no rush to name a successor”, after lots of interest so far.

On the departures, Cummins said that “there is an absolute arms race for great talent” and that the agency has been “really lucky to have had great and talented people”.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.